Club Plus Super has confirmed the appointment of Beth Parkin as the Fund’s new Head of Member Experience.
Beth was most recently with industry super fund Rest where she held the role of General Manager Customer Service. She was instrumental in the delivery of a number of multi-award winning digitally-led customer experience innovations.
“Beth’s appointment is timely for our fund,” said Club Plus Super CEO, Stefan Strano. “Beth has more than 20 years’ experience championing the ‘voice of the customer’ through global high-profile brands and a record of proven success in digital strategy and innovation. During a competitive recruitment process we were impressed by Beth’s experience and commitment to delivering for our members with creative and strategic thinking.”
“As advancements in technology continue to transform our industry we see many exciting opportunities to better understand and deliver for our members. We are delighted to have Beth join our team as Club Plus Super continues to evolve to support and enhance the journey of our members to retire on their own terms.”
Club Plus Super established a dedicated member experience team almost two years ago, combining member servicing, an internal contact centre, marketing, and communications. The structural change was initiated to support the fund’s strategy of providing the most seamless member experience possible.
“It’s an exciting time to join Club Plus Super as we consider opportunities to grow and retain our membership through the evolution of our Member Experience proposition,” Ms Parkin said.
“Having had a foundation in hospitality, I’m excited to be part of team that is servicing members and employers in that industry. I look forward to leading a number of strategically significant ‘experience’ initiatives for our fund.”